Glance has joined forces with Swiggy Instamart to launch a new one-tap purchase feature on Glance's smart lock screens, enhancing brand engagement and driving sales for consumer packaged goods (CPG) brands. This collaboration aims to connect with over 230 million active users by delivering targeted brand communication directly to their lock screens.

By utilizing Swiggy's user data alongside Glance's engagement metrics, brands can reach specific audience groups at the right moments. This strategic approach has already yielded impressive results for several CPG brands, including a 20% increase in sales for an energy drink and a 10% rise for a nutrition supplement. On average, brands have experienced a 10% uplift in sales, showcasing the effectiveness of Glance's smart lock screen in encouraging consumer action.

Vasuta Agarwal, Chief Business Officer of InMobi Consumer and Performance Advertising, expressed enthusiasm about the partnership, stating, “We are excited to partner with Swiggy Instamart to transform the way India’s CPG brands drive growth on quick commerce. By integrating Glance’s premier screen presence with Swiggy Instamart’s quick commerce convenience, we are setting a new standard for brand engagement in today’s fast-paced digital landscape." She added that the one-tap purchase feature aims to empower CPG brands to connect with consumers in real-time, facilitating an effortless transition from intent to action.

Additionally, Glance and Swiggy are collaborating with InMobi Exchange to expand their advertising campaigns across approximately 30,000 apps, allowing brands to extend their reach on other premium platforms.

Amitkumar Banka, Head of Growth Marketing at Swiggy, noted, “Glance smart lock screen has proven to be a powerful first touchpoint for Android users, driving meaningful results for CPG brands on Swiggy Instamart. As Swiggy Instamart continues to grow, we’re excited to collaborate with Glance to engage users instantly, creating real-time connections that translate into tangible business results.”

Founded in 2019, Glance is a consumer technology company that offers a diverse range of engaging experiences in seven Indian languages, covering games, entertainment, news, sports, and shopping. The platform curates premium content tailored to user preferences, enabling access to relevant information without the need to unlock phones or navigate through multiple apps.

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