Mobile data usage in India is growing rapidly and it is becoming a new and huge market. While earlier the center of data usage was big cities like Mumbai, Delhi and Chennai, now smaller cities and towns are rapidly moving ahead in this field.
Increasing demand for data in small cities
The demand for data usage has increased significantly in small cities and towns as compared to big cities. People here are now using smartphones and the Internet more than ever before. The trend of services like online education, entertainment, social media and e-commerce has increased rapidly in small cities.
Affordable data plans and internet availability
Due to affordable data plans and almost universal internet connectivity in India, internet has now expanded to rural and remote areas. Mobile companies have also introduced cheap data plans, so that people of every income group can take advantage of it. Due to this, people in small towns and villages are now using internet more and more.
The growing use of smartphones
With smartphones becoming cheaper, more than one smartphone can be seen in every household. Along with this, people in small towns have now started using mobile data for tasks like online banking, digital payments and online shopping.
New opportunities for education and employment
The growing opportunities of digital education have further increased data usage in small towns. Students and professionals are using more data due to the increasing number of online classes, webinars and skill-development courses. Along with this, the growing work from home culture has also increased data consumption in small towns rapidly.
Why are big cities lagging behind?
Although data usage is still high in big cities, the rapidly growing usage of smaller cities has left them behind. One reason is that data usage in metros has already reached saturated levels, while it is still growing rapidly in smaller cities and rural areas. The increasing use of mobile data in India is advancing the goal of Digital India. In view of this increasing consumption, telecom companies are also expanding their services in smaller cities and rural areas. This will increase this figure of data usage even faster in the coming time, and the contribution of smaller cities will be greater in the path of digital development. Mobile data usage in India is increasing rapidly in smaller cities and this trend shows that the future of digital services in the country is bright.
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