The Punjab government, led by Chief Minister S. Bhagwant Singh Mann, proudly presents the "Punjab Influencer Empowerment Policy, 2023," a visionary strategy aimed at enriching the state's multifaceted cultural, historical, and governance narratives through collaborative partnerships with influential figures in the world of social media.

Unleashing Punjab's Narrative in the Digital Age

In an era where social media influencers wield significant influence over public perceptions and storytelling, this policy seeks to harness their potential to showcase the diverse and vibrant tales of Punjab's culture, heritage, and governance initiatives to audiences nationwide.

An Open Call to Influencers: Join this Distinctive Endeavor

The Punjab government extends a hearty invitation to influencers active on various digital platforms to become integral to this extraordinary initiative.

Jointly Weave the Captivating Tapestry of Punjab

Through this policy, influencers and the government will work together to ensure that Punjab's journey, its rich culture, and the heartwarming stories of its people are celebrated and shared across the country. Beyond its positive outreach, this initiative also takes a step in the collective battle against misinformation and manipulated news.

Streamlined Application Process

Influencers interested in collaborating with the Punjab Government under this policy can easily apply through a straightforward online application process, ensuring accessibility and engagement.

Who Can Participate?

The policy invites participation from influencers with a strong and active presence on major social media platforms, ensuring broad dissemination of information. Applicants are expected to maintain a positive and lawful digital image, free from any criminal records or activities contrary to state and national interests.

Earnings Potential

The policy outlines a structured compensation model, offering influencers remuneration based on the reach and impact of their content. Different categories of influencers will have varying earning potentials, with detailed information available in the policy document to ensure fairness and transparency in compensation.

Upholding Ethical Standards

In crafting and sharing content, influencers are expected to adhere to ethical guidelines that respect privacy, cultural, social, and religious norms, as well as relevant advertising and data protection laws.

Transparent and Supportive Collaboration

The Punjab Government guarantees a transparent, supportive, and mutually beneficial collaboration, providing influencers with a platform to expand their reach while effectively communicating the state's achievements and policies to the public.

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