Maruti Suzuki is planning to further strengthen its hold in the Indian market. Now the company is going to make its popular vehicles such as Grand Vitara and Baleno available in small cities where these cars were not easily available earlier. For this, Maruti Suzuki has decided to open new Nexa Studio showrooms, which will be set up in small and medium cities.

What is Nexa Studio?

Partho Banerjee, Senior Executive Officer, Marketing and Sales Department, Maruti Suzuki India, gave detailed information about the Nexa Studio. He said that the Nexa Studios will be smaller than the big Nexa showrooms, but they will have all the necessary facilities. There will also be enough space for car service and spare parts. Also, two cars can be kept on display at a time in these studios.

These new Nexa studios of Maruti Suzuki will make it possible to sell vehicles like Grand Vitara, Baleno, Jimny and Ignis even in small towns. The experience of buying a car in these studios will be exactly like that in the big Nexa showrooms.

Car sales will increase in small cities

37% of Nexa's sales already come from tier-2 and tier-3 cities, and now the company aims to open 100 more Nexa outlets by the end of this financial year. Earlier, people from many small towns had to travel up to 100 km to reach a Nexa showroom to buy their favorite car. But now with the opening of these new Nexa studios, people from small towns will also be able to easily buy their favorite Maruti car.

Maruti opens 500th Nexa Outlet

Recently, Maruti India inaugurated its 500th Nexa outlet. Maruti Suzuki's entire sales network now has a total of 3,925 outlets including Arena, Nexa and commercial showrooms, spread across 2,577 cities and towns. Talking about sales, Maruti Suzuki sold 5.61 lakh vehicles in FY 2023-24, which is 54% more than last year.

This move of Maruti Suzuki will definitely increase the company's sales and provide better facilities to the customers of small cities. Along with this, vehicles like Grand Vitara and Baleno will now be easily available in every city and town, which will give people a new experience in choosing the car of their choice.

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