Bangkok: Thailand welcomed over 35 million international tourists in 2024, surpassing the government’s target and marking a significant milestone in the nation’s economic recovery efforts. The tourism sector generated an impressive 1.8 trillion Baht in revenue, signaling a strong rebound from the challenges posed by the COVID-19 pandemic.

A Year of Record-Breaking Growth

The Tourism Authority of Thailand (TAT) attributes this success to strategic government initiatives, enhanced connectivity, and a variety of cultural and entertainment events that drew global attention. Between January 1 and December 27, 2024, the country recorded 35,047,501 international arrivals, thanks to streamlined visa policies and simplified entry procedures.

Key measures included visa-free entry for citizens of 93 countries and the removal of TM.6 immigration forms at major border crossings. These efforts, coupled with expanded flight routes, contributed significantly to Thailand’s appeal as a world-class destination.

Expanded Flight Connectivity

The aviation sector played a pivotal role in boosting tourism. Airlines resumed existing routes and introduced new ones from key cities across the globe. Notable expansions included routes from Northeast Asia, South Asia, Oceania, Europe, North America, and the Middle East. The increased airline capacity added over 70,000 seats during the high season in December 2024, making travel to Thailand more accessible than ever.

High-Profile Events and Attractions

Thailand’s vibrant cultural events and festivals also captivated international audiences. Celebrations like the "Amazing Thailand Countdown 2024" and the "Maha Songkran World Water Festival 2024" showcased the nation’s unique heritage. Additionally, fan meet concerts and attractions inspired by popular TV series and movies further bolstered tourism from both short-haul and long-haul markets.

China, Malaysia, and India Lead Visitor Numbers

China reclaimed its position as Thailand’s top tourist market, contributing over six million visitors in 2024, followed by Malaysia and India. While visitor numbers have approached pre-pandemic levels, spending per tourist remains below 2019 figures, according to the World Bank. However, the tourism sector remains a vital pillar of Thailand’s economy, contributing nearly 20% of GDP.
As Thailand surpasses its 2024 tourism targets, it stands poised to achieve even greater success in 2025. By focusing on innovation, cultural promotion, and sustainability, the nation aims to solidify its position as a premier global travel destination.

Looking Ahead to 2025

Building on this momentum, Thailand is gearing up for the ‘Amazing Thailand Grand Tourism and Sports Year 2025.’ The government has set ambitious goals to attract between 36-39-million global visitors, generating 1.98–2.23 trillion Baht in revenue. Strategies include hosting world-class events, enhancing travel convenience, and promoting sustainable tourism.