OTT  AS CURRENT LIFE OF CINEMA AND CONTENT

Over the past two-three years ott has shown big growth in the development of cinema it shows the expanded way of watching web series and movies. In this era, pandemic more and more people have shifted to multiple ott platforms like Hotstar, Netflix, amazon prime, jio cinema, zee5, etc. Has increased the way of enhancing or watching the cinema these platforms enable multiple stories and concepts to come in more and more big ways amongst the audience .many films and web series has got multiple ways to be in cinemas by expanding their stories like family man has 2 seasons, and same goes with Mirzapur and scam 1992 which tells about the harshad mehta story of a (big bull).

When comes to movies so throw ott movies like Shershah has won many hearts of the audience as the movie shows the love, unity, and fight of the captain vikram batra for the country of India.

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Ott contains all types of content like action, funny, or adults. For all types of cinema audiences. Soon the big television reality shows big boss is also going to be present on ott.  And Amazon Prime is also going to stream the most popular web series Mirzapur Season 3 which already has more interest among the people which leads to an increasing number of subscriptions to amazon prime.

OTT AS THE SURVIVAL  FOR CINEMA

While Hindi cinema struggled, some bigger films from the south performed very well, even in Hindi dubbed versions. The MOVIES like K.G.F: Chapter 2, RRR, Kantara,  Brahmastra, and PUSHPA, contributed to the comeback of big-ticket cinema, even as most small films continued to struggle to get any traction whatsoever. Not only in cinema halls but when this content was available on ott it has led to increasing the number of subscriptions for their respected ott platforms.  

Ott helps the storytellers to express their story in a more big way with the help of web series. Which includes several episodes to more easily describe the story of their mind and vision.

Even small films were getting a chance to be present in the market of the cinema throw the help of ott.  Ott has given the chance to new storytellers as well as actors to show their talent throw various ott platforms. Films that were struggling to get big screen now easily got the ott space to get their audience. Ott enables the viewers to watch cinema or their priority content from the comfort of their homes. Low-budget films were easily able to recover their budget throw ott by using various platforms available on ott.

Even in sports, ott has grabbed the audience at the time of ipl t20 many viewers take a subscription to Jio cinema to watch ipl from where ever they are. Ott enables the viewer to watch any of the content from where ever they are present in any place, state, city or village, etc.

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OTT TO BE PRESENT ON SOCIAL MEDIA

 Ott platform also has a social media presence on Facebook, Instagram, twitter, and youtube. They kept on posting about their upcoming movies and shows and which also keeps engaging the followers to keep in touch with their content. These social media platforms helped in the promotion stages to keep them updated about their new ones. 

Youtube helps in the promotion stage by showing the teasers and trailers of a particular web show and movie. This enables the audience to easily understand the concept and get a glimpse of what exactly the story is about.

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