Shah Rukh Khan and Aryan Khan’s brand Dyavol X made an unforgettable entrance into the New York fashion scene with its first-ever runway show, hosted by The Trillionaire Life. The event, held at The Pierre, A Taj Hotel, during New York Fashion Week, was a gathering of high-society icons, where Dyavol X showcased its unique blend of luxury streetwear and innovative style.
Maison TTL also made its debut at the event, drawing inspiration from the French Riviera and Amalfi Coast—regions beloved for their timeless glamour and scenic beauty. Every piece in the collection embodied the laid-back yet sophisticated aesthetic of Europe’s renowned coastal retreats, presenting a fresh take on upscale fashion. The brand’s launch was aimed at the jet-setting clientele who seek relaxed elegance with an edge, a theme that resonated throughout the designs.
The show featured a notable model lineup, with Hofit Golan, named Forbes Influencer of the Year, captivating the audience, and a lively musical performance from American rapper CJ, whose track “Whoopty” has taken social media by storm with over a billion views. High-net-worth individuals, car collectors, and prominent social figures attended, adding to the event’s exclusive appeal.
This debut was more than just a fashion showcase—it was a meeting of luxury and lifestyle, with The Trillionaire Life’s hypercar club, Trillion Circle, introducing limited drops specifically for its elite members. Those looking to shop Maison TTL’s limited collection will be able to access it through a waitlist starting in January 2025.
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