Apple CEO Tim Cook made his second visit to China this year, as the tech giant faces declining sales in a vital overseas market. Cook shared the news on social media, expressing his engagement with Chinese university students who are using Apple products to promote sustainable farming practices.

In a video posted on his official social media page, Cook also took a walk through a historic part of Beijing with fashion photographer Chen Man. "It's great to be back in Beijing," he wrote.

Despite a reported profit of $21.4 billion in the three months ending June, with revenue of $85.8 billion—a five percent increase from the previous year--Apple’s sales in China have faced increasing competition. Domestic brands like Huawei have gained market share, pushing Apple to the sixth position among smartphone vendors in China for the second quarter, a drop from its third-place standing during the same period last year.

Cook's previous visit to China in March included opening a new Apple store in Shanghai and participating in a business forum in Beijing alongside other industry leaders.

About Tim Cook:

Tim Cook is the Chief Executive Officer of Apple Inc., a position he has held since 2011. He succeeded co-founder Steve Jobs and has since led the company through significant growth, expanding its product lines and global influence. Under his leadership, Apple became the first company to reach a market value of over $2 trillion. Known for his focus on privacy, sustainability, and corporate responsibility, Cook has overseen major product launches including newer generations of the iPhone, Apple Watch, and other innovations. He is also recognized for his advocacy on issues like human rights, diversity, and renewable energy.

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