The wedding season in India is set to begin soon, and with it, a major economic boost is expected. According to the Confederation of All India Traders (CAIT), around 48 lakh weddings will take place this November and December, generating a whopping Rs 6 lakh crore for the Indian economy. This season, 18 auspicious dates have been marked for marriage ceremonies.
Praveen Khandwal, CAIT’s national general secretary and BJP MP, stated that the wedding season will commence on November 12 with Devuthani Ekadashi and conclude by December 16. Compared to last year’s 11 auspicious dates, this season has seen an increase, reflecting the growing enthusiasm around the wedding season. Last year, 35 lakh weddings took place, bringing in approximately Rs 4.25 lakh crore in revenue.
Auspicious Wedding Dates
The auspicious dates for weddings in 2024 are November 12, 13, 17, 18, 22, 23, 25, 26, 28, 29, and December 4, 5, 9, 10, 11, 14, 15, and 16. Following this period, the next wedding season is expected to resume mid-January 2025 after a brief break.
Shift Towards Local Products
CAIT reports a growing preference among consumers for local, Indian-made products. In discussions with traders across 75 cities, it emerged that customers are increasingly opting for indigenous goods over imported ones. This trend aligns with Prime Minister Narendra Modi's 'Vocal for Local' and 'Atmanirbhar Bharat' initiatives, further boosting the domestic market.
Estimated Wedding Expenses
The average distribution of wedding expenses includes 10% on clothing, 15% on jewellery, 5% on electronics, 5% on sweets and snacks, 5% on groceries, 4% on gift items, and 6% on miscellaneous items. Additional costs involve banquet halls, hotels, catering services, and decorations, all of which contribute significantly to the overall expenditure.
With this surge in wedding-related spending, India’s economy is set to witness a robust boost in the closing months of 2024.
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