Thailand’s Tourism Minister, Sorawong Thienthong, has announced the reintroduction of a 300-baht tourism tax aimed at enhancing the nation’s tourism revenue and infrastructure. This tax, previously put on hold during Prime Minister Srettha Thavisin’s administration, is part of a strategy to generate at least 3 trillion baht in tourism revenue this year.
Minister Sorawong emphasized that the tax revenue would be directed towards developing infrastructure and attractions, as well as ensuring tourist safety. The tax was first approved by the cabinet in 2022 but has yet to be implemented, pending its official publication in the Royal Gazette.
Under the new plan, foreign visitors arriving by air will be charged 300 baht, while those arriving by sea or land will pay 150 baht. However, the exact start date for the tax is still uncertain, as more time is needed to finalize the collection system. The ministry aims to implement the tax without adversely affecting tourism sentiment.
The ministry is also considering bringing back successful tourism stimulus programs from the pandemic era, such as the "We Travel Together" scheme, which subsidized hotel stays and air tickets. These programs were noted for their positive impact on local economies.
Looking forward to the high season, the ministry expects events such as marathons, Loy Krathong, and the New Year countdown to help achieve the 3 trillion baht revenue target from both domestic and international visitors. The government aims to reach this target from foreign markets alone within four years.
Minister Sorawong also voiced support for hosting a Formula One motor racing event, suggesting that a street circuit on Ratchadamnoen Road could boost the economy by highlighting Thailand’s unique character.
Regarding concerns about price-dumping tours, the minister acknowledged that while the number of illegal operators may not have increased, the financial losses from such activities are expected to be more significant. Efforts are underway to address these illegal practices.
A meeting with 20 private tourism operators, including the Association of Thai Travel Agents and the Tourism Council of Thailand, is set for Wednesday to discuss future tourism policies.
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