The founder wishes to shed more light on critical issues in the industry and educate audiences on finding authenticity in brands like theirs.
It is always a task when it comes to entering industries already marked by great successful players that have a massive and loyal customer base. The real challenge; however is to make a mark in the industry, while being surrounded by saturation and competition. Two college dropouts and young founders of Poshak Chikan Studio are the ones, who questioned the norms in the industry creating machine-embroidered products as Chikankari and went ahead in creating their own unique niche with 100% handcrafted Chikankari garments.
Poshak Chikan Studio is all about authenticity and the highest quality standards. It offers customers genuine, 100% handcrafted Chikankari garments instead of the general industry norms of offering customers machine-embroidered products in the name of Chikankari. Their realism in creating genuine products acted as their USP, helping them stand apart from the rest of the industry. Additionally, the price point at which they sell each piece with several discounts and offers has added another badge of honesty and affordability to the Indian brand.
The founders, Sanaullah Siddiqui and Shahnara Siddiqui, college dropouts with zero business backgrounds and now founders of Poshak Chikan Studio, founded in 2020, recently participated as Panelists at the Ekumbh event organized by Uni Commerce. This opportunity allowed them to share their experiences and insights with other brands while highlighting their journey and commitment to making authentic Lucknowi Chikankari apparel with tops, co-ord sets, long kurtis, bottom wear, and more.
However, the founders also wish to shed more light on a critical issue, saying that many prominent brands are marketing machine-made products as handmade Chikankari. They say this has undermined the integrity of this traditional art form and deceived consumers. At Poshak Chikan Studio, they are committed to educating people about this issue. Hence, their Instagram reels and posts, which have amassed over 300,000 followers, aim to raise awareness and promote genuine, handcrafted Chikankari, ensuring customers are well-informed and can make authentic choices.
Thus, Poshak Chikan Studio has become a top-notch choice for people who seek only genuine, 100% handcrafted Chikankari garments. Follow the brand @poshakchikanstudio to learn more about making authentic choices.
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