India has made remarkable progress in the global tourism arena, securing the 39th spot among 119 countries in the World Economic Forum’s (WEF) Travel and Tourism Development Index (TTDI) 2024. This improvement reflects the nation's sustained efforts in boosting tourism through infrastructure development and government-backed initiatives.
India’s Journey in the Index
In 2021, India held the 54th position in the TTDI. However, after a revision in the WEF’s ranking methodology, India’s adjusted 2021 rank was revised to 38th. Union Minister for Tourism and Culture, Gajendra Singh Shekhawat, highlighted this progress in a recent written reply to the Rajya Sabha.
Driving Factors Behind the Growth
Medical Tourism Revolution
India has emerged as a premier global destination for affordable and high-quality medical treatments, drawing patients from every corner of the world. With its unique blend of cutting-edge technology, skilled medical professionals, and cost-effective care, India has become an attractive option for individuals seeking specialized medical attention, from complex surgeries to alternative therapies.
The Ministry of Health and Family Welfare has launched the Advantage Healthcare India portal, a comprehensive online platform providing international patients with vital information on medical value travel in India.
Government-Backed Tourism Schemes
The Ministry of Tourism has played a pivotal role in promoting tourism infrastructure through schemes like Swadesh Darshan, PRASHAD (Pilgrimage Rejuvenation and Spiritual Heritage Augmentation Drive), and financial aid programs for state governments and Union Territories. These initiatives focus on enhancing tourist facilities and developing spiritual and heritage tourism destinations.
Enhanced Infrastructure and Accessibility
India’s investment in infrastructure has significantly improved its tourism appeal. The country boasts over 43 UNESCO World Heritage Sites and 56 potential heritage locations. Additionally, advancements in connectivity include the launch of 500 new air routes, 150 airports, and the introduction of high-speed Vande Bharat trains, making travel easier for domestic and international tourists alike.
India’s steady climb in the TTDI rankings underscores the effectiveness of its strategies in tapping into its rich cultural heritage and leveraging infrastructure advancements. With a growing emphasis on medical tourism and government-backed initiatives, the nation is poised to further strengthen its global tourism footprint in the years to come.