The Children's Week celebrations was concluded by Ampersand Group which operates and manages pre-primary to K12 schools across India reaching out to over 25,000 students with this initiative. The Children's Week had the participation of the Anganwadis in Nashik which is under Public Private Partnership with the Ministry of Women & Child Development, Balwadis under the Municipal Corporation of Greater Mumbai in Maharashtra, and Hubble Adarsh Senior Secondary Schools in Punjab. Ampersand Group launched the celebrations to enable students to share and post messages online by tagging #ForUsEveryDayIsChildren'sDay and #HappyChildren'sDay.
The week-long celebrations were held virtually due to the lockdown of schools due to the COVID-19 pandemic. In addition, Ampersand Group also extended its support to the Government of Maharashtra's recent announcement of "Children's Week" celebrations across the state and urged students to participate and post videos using #baldivas2020.
Students began posting inspirational messages with many of them thanking their teachers for conducting online lectures during the pandemic. Students uploaded videos of them reciting poems, drew portraits of Pandit Jawaharlal Nehru and also dressed as the former prime minister. They also shared videos of their ambitions, drawings, photographs of their activities conducted during the week. Teachers also posted messages for the students who they have been teaching over the past several years.
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